OzComm Marketing is sponsoring a panel submission for SXSW 2017 Panel Picker.
OzComm Marketing’s Managing Partner, Don Osmond, has teamed up with three other individuals (Shonté Taylor, Jeff Marcoux, and Donny Osmond) to submit a panel for SXSW 2017. The voting process has already begun, which will determine what panels are selected for next year. Check it out, and let us know what you think; we’d love your vote! 🙂
15,000-Year-Old Marketing Strategy: Why It Works
The advent of mass media silenced a 15,000-year-old marketing strategy when technology became the driving factor of marketing. It survived near extinction through literature, oral histories, and entertainment.
Storytelling is thousands of years old, and is the most comprehensive form of engagement that cultivates relationships, encourages behavior and incites action – which is the very purpose of marketing.
This session explores the neuroscience of storytelling; how it maintains the entertainment industry. And, why brands must develop a compelling narrative in order to encourage brand loyalty, secure revenues, and establish a competitive advantage in their industry.
Click here for the official SXSW Panel Picker voting website. (…or copy and paste this URL: http://panelpicker.sxsw.com/vote/59775 )
Give us a “thumbs up” and let us know what you think in the comments.
Photo: Ståle Grut / NRKbeta