Throughout my communications undergraduate program, we would occasionally discuss in class the art of managing the customers’ perspective of our fabricated clients. (This was a classroom setting, so we were not yet in the real world.)

During these discussions we would practice the different tactics we studied, and talk about ways to implement these tactics for the purpose managing or persuading the intended audience to like a product or service we were promoting.

It was, for all intents and purposes, a practice run of how we would persuade others to believe or think the way that we wanted them to believe or think.

Admittedly, for a long time after graduation, I was convinced that I could convince anyone by use of the tactics honed after 4 years of school. Thankfully, and from the school of hard knocks, I’ve been persuaded otherwise.

Marketing, along with all other forms of communication, is an art; and, there are some people out there who are able to convince others through tactical persuasive techniques.

However, to truly be effective in marketing today, one’s time is better served by engaging with the vast audiences available via social media, to find those out in the ether whose perspectives align with the your business’.

Of course, you can always seek to convince others by coercion and persuasion. But, I believe you’ll be spending 80% of your time earning 20% of your revenue.

It’s up to you. I’m not going to persuade you! 🙂