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Does B.o.B really, truly believe that the world is flat, or is this just a ploy to increase his awareness and sales up his upcoming album?

We don’t know, and we may never know.

But here’s one thing we do know. This statement is something he is going to live with for the rest of his life – that’s the world we live in.

We’ve seen countless occurrences of celebrities doing publicity stunts just to increase their media awareness. And, this could be for any number of reasons, but most often it is to boost sales of some upcoming event or product.

Publicity stunts are exactly what they sound like – a momentary hype that is going to capture people’s attention.

Here’s the challenge.

If this really was a publicity stunt, and the intent was to help boost sales (because, the timing of his statement, and the release date of his album is too coincidental…), then there should have been a correlation between the “stunt” and the album.

There is none that we could ascertain.

Here’s what’s going to happen: (We see this all the time in marketing.)

  • B.o.B is going to get the spike in media attention he is hoping for, but it will include a myriad of individuals who don’t appreciate his style of music.
  • This newfound group of people will give him his 2 minutes of media attention.
  • In a few weeks that new group of individuals won’t remember that he was promoting a new album, but only that he thinks “the world is flat.”

If he attempts another media stunt similar to his “flat world” statement, the effect will be diminished because people will realize he is just trying to gain media attention.

Now… on the flip-side, Neil deGrasse Tyson as kept to his authentic self, and is going to come out on top of all this media attention.