We are very sorry to disturb the cosmos with this news, but the reality of any successful marketing campaign is based off of a series of failures.
While this may seem as a gloomy post fraught with frustration, we have good news! The failures we speak of don’t need to cause unnecessary losses from the corporate budget. In fact, they should provide the very opposite – unlimited success – it is just a matter of perspective.
Business by its very nature is inherently risky; marketing mitigates this risk, when approached from an authentic perspective.
Therefore, there are more effective ways to ensure a successful marketing campaign, rather than the “magic bullet,” or the “secret sauce.”