We Hear You…

We Hear You…

February is a month devoted to love and appreciation, yet so few companies take the time to listen to their customers. And, listening is one way to show you care.

Content Marketing in 2017

Content Marketing in 2017

Content marketing needs to be thought of more as a process and not just as a tactic. For content marketing to be effective in the new year, brands need to become very specific on their message, making sure it is: Memorable, Relatable, and Actionable.

15,000-Year-Old Marketing Strategy: Why It Works

15,000-Year-Old Marketing Strategy: Why It Works

OzComm Marketing is sponsoring a panel submission for SXSW 2017 Panel Picker. OzComm Marketing’s Managing Partner, Don Osmond, has teamed up with three other individuals (Shonté Taylor, Jeff Marcoux, and Donny Osmond) to submit a panel for SXSW 2017. The voting...
Why I Got Into Marketing

Why I Got Into Marketing

NOTE: This article was originally posted by Don Osmond on his LinkedIn profile. With his permission, we have chosen to repost this article in order to make it more readily available.  Most grade school children are often asked the question, “What do you want to be...
Once Upon a Time…

Once Upon a Time…

Once upon a time… These are probably four of the most iconic words (when strung together) that preface an emotional experience. It’s hard to determine just how many stories begin with this idiom, but suffice it to say, people have a pretty good idea what’s...
Testimonials: The Pinnacle of Authenticity

Testimonials: The Pinnacle of Authenticity

“We believe authenticity is a business’ the most valuable asset.” The challenge for most businesses to articulate that authenticity from a marketing perspective may come off as shameless self-promotion. This is mainly due to the fact that we, as a people, as...