In a survey of more than 300 business executives…
- 82% agreed that marketing is key to the success of their company;
- 83% said that marketing was critical to increasing profitability;
- …and, 73% said that marketing is used to ensure the growth of their company.
But when these executives were ask whether marketing had a clearly defined ROI (return on investment), the response was stagnant, and they could not agree. We believe this is not a reflection of the executives, but the marketing companies they employ.
Marketing companies tend to focus only on their capabilities and creative innovation. At OzComm Marketing, we believe those are extremely important, BUT those skills must be held accountable to results.
Therefore, we’ve developed an analytical calculator as an example of our commitment to delivering results.
Feel free to try it out. If you have questions about the calculator, or would like to discuss your marketing needs, contact us today!
It’s risky business…
…if you don’t have a marketing plan in place; there is the constant looming potential for failure. However, effective, authentic marketing mitigates this risk when implementing strategic methods of research, execution and evaluation. This is the OzComm Marketing promise.
Contact us today, and we’ll get you planned for success.