Click here to read the article, which first appeared in Business News Daily on December 1, 2016.

“[T]estimonials are truly the pinnacle of marketing because these are viewed as authentic experiences had by individuals who have used your product or service,” said Don Osmond, managing partner at OzComm Marketing. “For those researching for your product or service, they will value these reviews in higher regard than all of your marketing efforts combined.”

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