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“Content marketing for 2017 must captivate the audience, not just placate to the algorithms. We want to increase convertible click-throughs, not bounce rates,” says Don Osmond, Managing Partner at OzComm Marketing. “Why people purchase what they purchase is paramount; the what, where, when, and how are merely circumstantial. Businesses that align their why with their customers will find increases in ROI (return on investment).”

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