Click here to read the article, which first appeared in SocialFireStarter.com.

“Content marketing for 2017 must captivate the audience, not just placate to the algorithms. We want to increase convertible click-throughs, not bounce rates,” says Don Osmond, Managing Partner at OzComm Marketing. “Why people purchase what they purchase is paramount; the what, where, when, and how are merely circumstantial. Businesses that align their why with their customers will find increases in ROI (return on investment).”

Continue reading at http://socialfirestarter.com/blog/content-marketing-trends-for-2017/