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I was a young college student when Napster came onto the scene. The innovation of P2P file sharing via the Internet was so disruptive that it threatened to shake the entertainment industry to its core. And personally, it gave me reason for concern.

Born to entertainment icon Donny Osmond, I grew up in the epicenter of the industry, unintentionally becoming aware of its nuances and idiosyncrasies. I was naive, yes—but familiar with it.

Although I missed the craziness of Osmondmania in the early ’70s, I was a teenager by the early ’90s and knew everything about how my father made a living—record a few songs, throw them on an album, tour to promote the album, and then sell LPs, cassette tapes, and CDs.

So as an impressionable freshman in college, I eagerly participated in college courses such as music theory and business that would help position me as an A&R music executive. Given my choice in electives, lecture halls often became forums for debates on the topic of Napster and technology’s ability to change an industry’s landscape.

Continue reading at http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo