In a write-up by Cheryl Connor, contributor at, she recaps one of the most well-attended sessions at SXSW 2017 — 15,000-Year-Old Marketing Strategy: Why It Works. The session, which was originally expected to pull about 250 attendees, ended up moving to a larger capacity room, and live-streaming to an overflow room, as well as overflow congregational areas throughout the Austin Convention Center.

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